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For women, salary doesn’t affect how many winks they receive – until they earn 50,000 yuan or more, when they see the number of winks tail off slightly.Sharing other insights into Zhenai.com’s data, Li says that on average, women prefer men who are three years older than them, while men seem to prefer women three years younger than them, but that changes the wealthier the men are.
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That’s according to Dr Song Li, founder of Zhenai.com, one of China’s biggest matchmaking sites – who apologises if his findings may not seem “politically correct”. Professors at the University of Hong Kong or a university in the UK or US might be interested in using our data to study the psychology of love,” says Li, who has the infectious enthusiasm and quirky personality commonly seen among bona fide serial entrepreneurs.
“I’d love it if our data could contribute to society.” He’s not kidding about the volume of data.
When it comes to dating, Chinese men are most interested in what women look like, while women want to know about a man’s income.
The next consideration is a prospective partner’s profession: primary-school teachers and nurses are in high demand among men, while women favour men in IT or finance – areas men least want their partner to be working in.
“They want to know from the very beginning, before they waste time, whether the husband and wife will manage the finances collectively, whether she has to live with her in-laws and whether he wants children and how many,” Li says.